The Opportunity at Komodo Health:

Komodo Health is seeking an experienced Marketing leader to take on the role of building and managing a world-class digital experience engine focused on demand generation, customer renewals/retention and pipeline growth. The ideal candidate should possess a unique blend of strategic thinking and executional expertise, with a proven track record of bringing together go-to-market teams to achieve ambitious targets.

As the Leader of Performance Marketing and Demand Generation you will report directly to the Head of Marketing and be recognized for your leadership, strategy, team building and empathy skills. Your focus will be on establishing and executing demand generation and growth Marketing strategies on a national scale, targeting various segments and industries to attract new customers while also nurturing and growing existing ones. Additionally, you will be responsible for devising strategies to enhance Marketing collaboration with Komodo Health business partners.

The Leader of Performance Marketing and Demand Generation will have a special focus on and experience with Account Based Marketing efforts and results. This will include strategic development of, as well as guiding execution against, ideal customer profiles for prospects and existing customers. Experience with revenue expansion in existing accounts is vital.

This leader will play a pivotal role in building a best-in-class growth marketing and lead generation engine for Komodo Health.

Looking back on your first 12 months at Komodo Health, you will have…

• Provided strategic data insight across the customer lifecycle to optimize future channel investments and enable an ABM approach that provides a roadmap for commercial leaders in relation to key opportunities for growth (CAC and LTV).
• Advanced the customer and prospect segmentation strategies, to further inform market differentiation, and go-to-market strategy.
• Owned the funnel by developing the channel plans, conversion paths, nurturing, and routing practices in concert with Sales for an integrated approach that maximizes revenue contribution.
• Provided data-driven insights on market and product opportunities to inform the demand generation strategies associated with product launch and lifecycle
• Informed requirements for the Marketing stack as managed by Marketing Operations, ensuring a seamless integration with the larger tech ecosystem.
• Lead the performance function to drive predictable, scalable, and repeatable pipeline contribution in support of revenue objectives across paid advertising, email marketing, web optimization, field marketing, and more.
• Translated marketing objectives into clear team member performance strategies and programs that align with company goals.
• Ensured lead attribution models permit proper visibility into campaign / channel performance
• Optimization of Advertising programs across media, including social, programmatic, keyword and more

Collaboration

• Partnered and collaborated across Marketing, Sales, Business Development and Product teams to ensure consistent and strategic messaging across channels.
• Developed strong relationships with integrated marketing and communication owners, product marketing, and brand to approach challenges collaboratively and align activities to marketing team goals.Work closely with sales leaders to craft account-level marketing plans for top strategic accounts
• Lead or co-lead relationships with relevant agencies and 3rd parties in the execution of programs
• Worked cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
• Tracked and measured all marketing programs and optimize resources against objectives and budget

Other

• Provided digital strategy consulting for the product marketing team to enhance/optimize lead generation campaigns
• Advanced the delivery and optimization weekly marketing analytics/performance reports for all campaign activity with recommendations for improvement
• Managed and informed quarterly and annual program budgets
• Managed vendors and apply your experience in vendor negotiations

Who you are:

• Extensive and proven experience in developing, scaling and optimizing demand generation systems and programs
• Recent depth of experience within marketing B2B enterprise software or cloud-based solution provider, with healthcare SaaS and/or analytics preferred
• Ability to turn vision into strategy and a plan
• Experience optimizing across paid media, offline channels, email, and web to hit key performance goals
• Proven performance leader and strategist. You have a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics
• Great manager and coach; you are passionate about building teams, care about people, and know how to develop great talent
• Highly data-driven and technically fluent marketer
• Expert knowledge and use of marketing automation, ABM and reporting tools across platforms (e.g. Salesforce, Pardot, Marketo, HubSpot, Google Analytics, Bizible, Looker, Demandbase, 6sense, etc.).
• A team player comfortable with managing competing priorities
• Effective written and oral communication skills
• Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing
• Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical

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